“We need people to try the product.”
Start with sampling or a retail demonstration. Define the target user, handling requirements and a measurable trial action. Count meaningful demonstrations separately from products handed out.
WOMAP USA · English + Spanish
A better brief. A better experience.
Use this planning toolkit before committing to a venue or production budget. Clarify the customer action, compare the right campaign format and build a brief you can keep. No email submission is required to use the toolkit.
Plan your project →
Choose the objective first
What should change after the interaction?
“We need buyers to understand the offer.”
Start with a guided event experience. Make space for questions, identify who qualifies as a prospect and agree on the follow-up owner. Visitor volume is not a substitute for useful conversations.
“We need people to participate in the brand.”
Start with a brand activation or BTL mechanic. Explain the participant benefit in one sentence and test the interaction before adding more production.
“We need an offer tied to an occasion.”
Start with a seasonal promotion. Confirm eligibility, legal review, fulfillment and any partner rights before promoting the reward.
Budget without guesswork
Compare the same scope.
A quote should explain what it includes and what remains dependent on a venue, authority or partner.
Separate creative from operating costs
Ask proposals to distinguish strategy and design, fabrication, venue, permits, insurance, staffing, travel, freight, storage, technology, inventory and fulfillment. Confirm taxes, cancellation terms and contingency assumptions. No universal cost-per-lead or return is promised.
Choose the approval gates
Agree who approves the brief, location, creative, product claims, legal mechanic and final production plan. Work backward from the launch date, with an alternate format if permissions or production cannot be secured in time.
Define a qualified lead before launch
For a business campaign, a useful definition might include a relevant company, a stated project need, timing and permission to follow up. Agree the criteria with your sales team rather than treating every email address as a qualified lead.
Keep your own planning brief
Build the starting point.
Fill in what you know. Leave undecided items marked “To confirm.” Copy or download your brief without submitting it to WOMAP.
Your next move
Bring us the brief.
Tell us the brand, city, timing and objective. Start with a 30-minute strategy call, Monday–Friday, 10 AM–5 PM Central, subject to availability.